Zillow and Howard Hanna Announce Strategic Marketing Partnership


February 13, 2012


Starting today, Howard Hanna listings will appear as featured listings on the Yahoo!-Zillow® Real Estate Network, the largest real estate network on the Web, and on Zillow Mobile. Featured listings appear at thetop of the search results for the area in which the listings are located. In addition, the Howard Hanna green and gold logo, theHanna listing agent’s photo and telephone number, and a link to the property on the Howard Hanna website will appear prominently on each listing.


The partnership benefits agents, buyers and sellers by ensuring the listing information is accurate, showing high-quality photos and receiving maximum exposure.


“I’ve always believed in going to the highest mountaintop to expose listings to the most buyers. Our ultimate goal is to operate in our clients’ best interests, which means showcasing listings across the website and mobile platform with the most eyeballs,” said Hoby Hanna, president of Howard Hanna Real Estate Services. “We talked to our agents, buyers and sellers and found what we were looking for with Zillow -- marketing choice and client value.”


“We are honored to help Howard Hanna and its outstanding agents drive the future of the real estate industry, and give buyers and sellers choice in how they buy and sell homes,” said Greg Schwartz, Zillow’s chief revenue officer. “Zillow’s leading technology and unique content captures tens of millions of monthly visitors, of which more than three-quarters are ‘in the market’, bringing Howard Hanna’s listings increased exposure to the right audience.”


Chautauqua County-headquartered Howard Hanna Holt Real Estate, www.HowardHannaHolt.com, offers comprehensive residential and commercial real estate sales, leasing and related services including real property appraisals, property management, development services, vacation property rentals and traditional rentals. Owned by the Holt family, the local affiliate of Howard Hanna Real Estate Services has offices in Fredonia, Mayville and Westfield, on the grounds of Chautauqua Institution, at the Bemus Bay condominiums and at Peek'n Peak Resort and Spa.

Howard Hanna Real Estate Services is the third-largest independent real estate company in the United States, the country's fourth-largest full service real estate company and the sixth largest mortgage banking company in the nation. The company serves the Western New York, Pennsylvania, Ohio and West Virginia real estate markets.