Editors Note: As I was posting news of our new Syndication efforts, I realized that Part Three of the Guide to Web Listings was never posted, so here it is... My apologies. ~Nick
Part Three: The Quality of the Listing Matters
This is the easiest one to understand, yet I still see people who don’t appreciate it. When a buyer is coming to see your home, you clean it up, and try to show it in the best light possible. However, for every one buyer who steps foot in your home, hundreds view it online. So logically, you want the online listing to show the home in the best possible light. This is done with imaginative write-ups, virtual tours, and most importantly, quality photos. Most of these don’t really need explanation, you know them when you see them. However, one guideline for the novices out there, small bathrooms do not make for good photos. A buyer can read that there’s a bathroom in the listing, you don’t need to prove it. Nobody will buy a house because of a picture that just shows a toilet and the wall behind it.
That should at least give you an idea of what good online advertising consists of when you are selling your home. If you are trying to sell it yourself: I hope you keep in mind some of points I mentioned and good luck. If you are selling it through a brokerage, don’t be afraid to ask the agent what their web presence consists of, including the terms SEO and Syndication, if the agent doesn’t know what you’re talking about, they probably aren’t doing a very good job at it. And before you sign the listing contract, ask for example listings, and go online and check it out for yourself. Remember more buyers seeing your home results in it selling faster and for the most money possible.
Nick Holt is a REALTOR Associate and Director of Web-Based Marketing with Howard Hanna Holt Real Estate. Please feel free to contact him at firstname.lastname@example.org Chautauqua County-headquartered Howard Hanna Holt Real Estate, www.HowardHannaHolt.com, offers comprehensive residential and commercial real estate sales, leasing and related services including real property appraisals, property management, development services, vacation property rentals and traditional rentals. Owned by the Holt family, the local affiliate of Howard Hanna Real Estate Services has offices in Fredonia, Mayville and Westfield, on the grounds of Chautauqua Institution, at the Bemus Bay condominiums and at Peek'n Peak Resort and Spa.
Howard Hanna Real Estate Services is the third-largest independent real estate company in the United States, the country's fourth-largest full service real estate company and the sixth largest mortgage banking company in the nation. The company serves the Western New York, Pennsylvania, Ohio and West Virginia real estate markets.