This is the second part in a three part series.  To read part 1 Click Here


Part Two:  One Great Website is Good, Many good Websites is Great

Unfortunately for those who work in the SEO field, no one website will show up highly in all relevant search fields.  While an individual brokerage can climb search rankings for real estate related searches in their market, like Chautauqua County, competition because much harder if not impossible for larger fields, such as New York, or heaven forbid, simply Real Estate.  Good Brokerages recognize this and develop relationships with larger sites to make sure their listings are displayed there as well.  The technical term for this is syndication.

To explain this, I will use our company, Howard Hanna Holt Real Estate as an example.  Our main website does very well if someone was going to search a general market term like. “Chautauqua County Real Estate”.  We also run local office and agent websites, such as to cater to individual market searches such as, “Fredonia NY homes for sale”.  However many of our buyers come from outside markets.  Our listings also are displayed on, which has the largest market share in NY, PA, OH, and WV.  Additionally our listings are displayed on qualified member sites of the Leading Real Estate Companies of the World, the largest network of brokerages that exists.  That same listing will also be displayed on industry staples such as, Trulia, Zillow, Yahoo Real Estate, and many more.  While we like to keep some of our cards in hand, a listing with us will not just go up on our local board, office, or agent’s website, but over 500 other sites nationwide.

Simply put, the more places a buyer can find your home, the better.


Nick Holt is a licensed sales associate, member of "The Peak Team", and director of web-based marketing for Howard Hanna Holt Real Estate.  Chautauqua County-headquartered Howard Hanna Holt Real Estateoffers comprehensive residential and commercial real estate sales, leasing and related services including real property appraisals, property management, development services, vacation property rentals and traditional rentals. Owned by the Holt family, the local affiliate of Howard Hanna Real Estate Services has offices in Fredonia, Mayville and Westfield, on the grounds of Chautauqua Institution, at the Bemus Bay condominiums and at Peek'n Peak Resort and Spa.

Howard Hanna Real Estate Services is the third-largest independent real estate company in the United States, the country's fourth-largest full service real estate company and the sixth largest mortgage banking company in the nation. The company serves the Western New YorkPennsylvaniaOhio and West Virginia real estate markets.